Handicraft skills and material culture are a research perspective of folklore and a major landscape of various ethnic customs in China. The long history, vast territory, and clever and wise Chinese people have formed a colorful and diverse folk handicraft technique. Under the diverse paths of design participation in handicraft innovation, handicrafts have undergone semantic, functional, and situational transformations in contemporary times, presenting an ecosystem of alienation and diversification. This article takes the ceramic craftsmanship of Yaozhou kiln as an example to explore how to improve the construction of national cultural soft power by protecting local traditional handicrafts.